A Pot O’HarvestGold

pot-o-harvest

Irish legends about Leprechauns and their pots of gold remind us of our very own pot of gold – that is, HarvestGold. Have you ever wondered where the brand name “HarvestGold” comes from? Mama Didion was Irish, but our Celtic heritage wasn’t the main inspiration for this name.

Harvest alludes to the personal relationships we have with local farmers. Our knowledgeable grain procurement team watches the markets and works closely with local farmers to make the best corn marketing decisions. We purchase grain directly from farmers as much as we can because we know that leads to greater profitability for farmers and higher quality products for our customers.

Gold refers to both the rich golden color of our corn products and the gold quality standards we uphold. Our quality assurance team has rigorous and comprehensive product testing procedures. Learn more in Corn Milling 101 Part 4: Product Quality Tests.

Unlike the hidden pots of gold in Irish legends, Didion HarvestGold corn products can be found all over, in both food and industrial products. Didion’s corn ingredients can be found in your favorite cereals, snacks, baked goods, cornbread and muffin mixes, pizza, breadings and batters. Didion corn grits are also used in the brewing industry as an ingredient in many local and national beer brands.

There are many industrial uses for corn as well. Corn is used in foundry molds for sinks and bathtubs and helps hold the shape of charcoal briquettes and plywood. It is also used as a carrier in the production of cat litter and rodent control products.

Whether you enjoy a Pot O’HarvestGold or a green beer, we wish you the luck of the Irish as you celebrate St. Patrick’s Day this weekend.

Slainte!

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Happy National Cereal Day!

Didion Cereal Landscape

Did you know that the first breakfast cereal was invented in the United States way back in 1863? James Caleb Jackson came up with ‘Granula’ – bran-rich graham flour shaped into nuggets and soaked in milk overnight before being eaten.

Today there are hundreds of cereals for consumers to choose from, our favorites of course being the many that count corn as an ingredient. Besides being naturally gluten-free and very cost-effective, corn brings a sweet, nutty flavor and gives cereal that crispy crunch. It’s also available in many forms:

Corn meal: produces the cereal’s uniform shape during extrusion cooking (the process that makes your cereal “puffy”)

Corn flour: gives the cereal the right texture

Corn bran: allows the cereal to be fortified with more dietary fiber

Whole grain corn meal/flour: gives all the nutrients and minerals along with fiber

So today on National Cereal Day, raise your spoons and enjoy a delicious bowl of your favorite cereal!

By: Jeff Dillon, Vice President of Sales & Marketing at Didion Milling